SIGGRAPH is a technology and design conference held annually around the globe, showcasing industry professionals and the latest technological advancements. Every year, the convention overhauls its printed and web presence to match a theme, so this mockup includes a new design style and theme: “See the Future.” The brochure design utilizes two-page spreads and asymmetry to create a visually interesting, yet easy-to-follow introductory pamphlet.
Every year, SIGGRAPH changes its theme, so aside from the logo, I had a lot of creative freedom to choose colors, icons, and typefaces while creating the design.
Badges and table stands for the conference hall were also created to supplement the pamphlets and logo designs.
Above are the initial sketches I created when I was considering the theme and layout of the convention pamphlet. It started with 8 pages, but quickly expanded to 12 to fully represent all of my ideas.